Your trusted resource in navigating

the longevity economy

Mary Furlong & Associates (MFA) is a concierge consulting practice for entrepreneurs and investors in the longevity ecosystem. MFA provides market intelligence and promotes success and engagement by making the right connections and providing the knowledge you need to succeed in the longevity marketplace.

Latest Longevity News

  • Read the February MFA Longevity Market Report here.
  • The National Academy for State Health Policy (NASHP) has launched a website, SupportCaregiving.org, that offers resources that different sectors can use to support family caregivers. 
  • Pennsylvania proposed a bill to consider joining the 16 other states with in-room nursing home cameras, raising concerns about privacy rights. 
  • Read a Bipartisan Roadmap for the future of Social Security.
  • With new efforts to reform government spending and potential Medicaid cuts, the nursing home sector is expected to face deep impacts.

Upcoming Events

  • Registration is now open for the 2025 What’s Next Longevity Venture Summit. The conference will take place June 10-11 at the Claremont Hotel in Berkeley, California. Program information and details on the $10K Business Plan Competition will be available soon. Bookmark the conference website for program updates.
  • Save the date for USAging’s 50th annual conference! It’s the country’s largest gathering of local leaders in aging well at home, attracting more than 1,400 Area Agencies on Aging; tribal aging programs and other federal, state and local leaders in aging; home and community-based services; and caregiving from across the nation. 

What’s Next: Longevity Deal Talk Podcast  – NEW EPISODE NOW AVAILABLE  HERE

What’s Next
Living Longer Better Smarter

Join Mary Furlong, Fred Fishkin and guests to explore the intersection of longevity, technology and aging.

Hear or view the latest What’s Next Living Longer, Better, Smarter podcast

Innovation and Inspiration

“GreatCall has worked with Mary and her team for the past several years and continues to do so as the boomer space expands. Her expertise and network have enabled us to effectively navigate the players in the aging space and build relationships and strategic partnerships. The Boomer Summits are “must attend” events.”

David Inns, President, Active Aging, Best Buy Health

“Mary Furlong has had a profound impact on Link•age. Mary’s “What’s Next” and “Boomer Venture” meetings have been invaluable in helping shape our company’s strategy and focus. We truly look forward to expanding our relationship with Mary and her organization. I would highly recommend that anyone interested in working with Boomers seek to develop a relationship with MFA!”

Scott Collins, Chairman & CEO, Link-age

Mission

Founded in 2003 and based in the San Francisco bay area, Mary Furlong & Associates (MFA) is an event producer and consulting firm with expertise in the longevity marketplace. We serve our private clients, corporations, investors, nonprofits and entrepreneurs by providing critical information and connecting them with the right partners to help them thrive in the longevity market. We have an online store, a market-leading newsletter that reaches influencers, and we produce conferences and podcasts focused on the space.

MFA produces two market-leading conferences each year – The What’s Next Longevity Venture Summit in June and the What’s Next Longevity Innovation Summit in December.

Meet the team

Our Values

Vision: MFA has a deep understanding of the global longevity market, born from more than two decades of experience.

Integrity: MFA strives to work with socially conscious companies and entrepreneurs seeking to serve the real needs of mature consumers with quality products and services.​​

Relationships: The MFA team brings more than 50 years of combined experience in building relationships with age beat reporters, analysts, bloggers, and other key online and offline influencers.​

Get in touch!

Expand Your Company’s Reach to the Longevity Market. 

Email Address

furlong@aol.com

Email Address

info@maryfurlong.com

Email Address

info@maryfurlong.com

Call Us

415.529.8551

Visit Us

3527 Mt. Diablo Boulevard, #128
Lafayette, CA 94549