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This bubble won't burst!
You can tap into one of the world’s largest and fastest-growing markets by reaching out to baby boomer and senior consumers.
In the United States alone, there are more than 108 million people over age 45 as of 2006 –- a group with more than $2 trillion in annual spending power. The 78 million boomers born between 1946 and 1964 make up 28% of the U.S. population and own more than 77% of all financial assets, and the number of Americans age 65 and older is set to double by the year 2030. This is an opportunity you can't afford to ignore.
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| 1. Health, Vitality & Wellness 2. Work, Money & Avocation 3. Creativity & Learning 4. Passion, Play, Travel & Adventure 5. Fashion & Beauty |
6. Family & Friends 7. Caregiving & Grandparenting 8. Romance/Love & Sexuality 9. Giving Back & Philanthropy 10. Religion & Spirituality |
10 Trends Powering the Age Boom
“The boomer generation is changing ‘business as usual’ in two significant ways.”
--Mary Furlong, Turning Silver Into Gold
Mary Furlong’s new book, Turning Silver Into Gold: How to Profit in the New Boomer Marketplace, hit the shelves this spring. Now, you can sample the savvy advice Mary offers in Chapter 10: Financing Your Dream. Here’s a peek:
“The boomer generation is changing ‘business as usual’ in two significant ways. First, they are the customers for the visionary businesses that we have explored throughout this book. But they are also creating these businesses and making the products and services they want so they can age well.If you've been thinking about leaving the corporate grind or starting a business aimed at this juicy market, you're not alone…. Most boomers intend to work all their lives, and many will have to because they need the income.... But few boomers who keep working will settle for just any job. Millions of them seek creativity and passion in their work lives. They are more likely than previous generations to want work that reflects their values and identity; they want to make a difference and have fun while doing it.”
Read the rest of Chapter 10: Financing Your Dream.
News
Competition Entries Due May 2
Santa Clara, CA – Entries for the 2008 Silicon Valley Boomer Business Plan Competition, which awards two $10,000 prizes to entrepreneurs developing products and services for the 45+ market, are due May 2. Click here for details on how to enter the competition.
The Business Plan Competition is part of the Silicon Valley Boomer Venture Summit, a one-day conference that brings together innovators in the 45+ market.
All entrants receive feedback on their executive summary submissions. Finalists will present their plans to a panel of judges during the Boomer Venture Summit this summer.Save the Date!
Stay tuned for upcoming events...
Support for Mary Furlong and MFA
“MFA knows the nonprofit community and has strong and deep relationships with the key affinity groups that serve the boomer and senior markets.” – Peter Ziebelman, co-founder of Palo Alto Venture Partners
“MFA has always introduced us to the right person in the right organization at the right time. This has been helpful to us as a client and to others as well.” – Jeffrey Zimman, CEO of Posit Science Corporation
"Mary Furlong and her team have excellent and wide-ranging contacts in the media. Their knowledge of who covers what in the boomer world was of great help to me in launching my book, "Rightsizing Your Life: Simplifying Your Surroundings While Keeping What Matters Most,"which went to a third printing in less than five months.- Ciji Ware, author of "Rightsizing Your Life: Simplifying Your Surroundings While Keeping What Matters Most," published in 2007 by Warner Books/Springboard Press
"Dr. Mary Furlong is a true visionary. Her insights and market intelligence are consistently spot on and her notions about what to do and how to do it demand serious attention from start up entrepreneurs to Fortune 500 executives." – Ken Dychtwald, Ph.D., President of Age Wave, Author of "The Age Wave," "Age Power," and "The Power Years" (from a review of Mary Furlong's 2007 book "Turning Silver into Gold: How to Profit in the New Boomer Marketplace")
"Mary Furlong is an expert on the Baby Boomer demographic as an academic, entrepreneur, and marketer. She has lots to teach about how to successfully reach and impact this enormous market." – Myrna Blyth, Founding Editor, More Magazine (from a review of Mary Furlong's 2007 book "Turning Silver into Gold: How to Profit in the New Boomer Marketplace")
"Mary is an evangelist who has been selling the dream of the boomer/senior market for over twenty-five years. She understands the customer segment better than anyone." – Guy Kawasaki, Managing Director, Garage Technology Ventures and author of "The Art of the Start" (from a review of Mary Furlong's 2007 book "Turning Silver into Gold: How to Profit in the New Boomer Marketplace")