Founded in 1999, Touchtown has long been a trusted community engagement platform in senior living. Their solutions help to improve resident wellness, reduce staff turnover, enhance connection with families and increase occupancy. Today, Touchtown partners with more than 1,200 senior living providers in 48 states, three provinces and four countries. Much of their continued success can be attributed to a person-centered, hospitality-driven approach.

As a new decade begins, Touchtown is looking forward to further integrating this hospitality mindset into their work as a subsidiary of Uniguest, a global leader in hospitality engagement technology. They were acquired in March 2019 after Uniguest noticed Touchtown’s unique position as the largest engagement tech provider in the senior living space.

Touchtown products are thoughtfully built for senior living with the end user experience top of mind. Not only are the products easy-to-navigate and accessible to people of all levels of tech acuity, but every customer is also given a tailored solution to fit the unique needs of their community members including residents, employees, family and prospects.

To support their large customer base and provide an exceptional user experience, Touchtown offers in-depth training for new users and 24/7 access to a resource library to ensure staff members are set up for success.

For residents who are hesitant when it comes to using new technology, Touchtown has found great success in involving them from the start of the implementation process. When implementing its more interactive products like Community Apps, Touchtown guides staff to form resident ambassador groups, which breed peer-to-peer learning and high levels of adoption amongst community members. Touchtown also provides materials to facilitate community “launch parties” and create excitement around the launch of new tech. These materials include valuable training resources for employees and resident ambassadors as well.

Touchtown takes their own advice, too. To keep communities’ needs top of mind, the Touchtown team consistently collects customer feedback. This valuable input is what drives the company’s product roadmap and helps the team better understand what challenges providers are facing each day. Last year, Touchtown created a Customer Advisory Board to brainstorm with community leaders on product improvements, industry trends and the priorities of their residents and employees. The company’s dedication to product evolution and customer success has helped Touchtown establish strong industry partnerships that continue to foster innovation in senior living.
​
Don’t miss hearing from Ted Teele, CEO of Touchtown at the 17th Annual What’s Next Longevity Business Summit in Atlanta on March 26th during the Aging in America Conference to learn more about Touchtown’s work improving engagement and communication in senior living.