MFA SERVICES
Our Services
Strategic solutions, business development, and value-added marketing and communication services for leading companies serving the 50+ market. We help you create an effective strategy to communicate with the boomer and senior markets through our high-impact, integrated programs using the power of digital technology and offline events that get results.
The boomer population, currently 78 million strong, is going to be one of the top priorities in the 21st century. We are on the frontier of amazing innovations as the venture community and the corporate communities begin to invest in companies that will serve the burgeoning global aging marketplace.
For clients seeking to capitalize on new business and investment opportunities in the $8.3 trillion-per year market, Mary Furlong & Associates offers the experiences, insight, and solutions for their success. MFA brings expertise in financing, business, venture, marketing, media, editorial, research, and aging to the practice.
Marketing Services
Our MFA marketing services not only inform your strategy, but we also help you communicate with the boomer, senior, and caregiver markets through our high-impact, integrated programs using the power of digital technology and offline events that get results.
✓ Business development
✓ Strategic partnership development, co-marketing opportunities – connecting market leaders in the nonprofit and for-profit environments
✓ Financing strategy – identification of corporate, angel, and venture investors
✓ Event marketing strategy – high-profile events
✓ Speaking engagements and presentations on the longevity marketplace – new research, trends, the best strategies for reaching the boomer, senior, and caregiver markets
✓ Ecosystem identification – construct a business ecosystem for identifying the landscape of the business ecosystem
✓ Development of social media strategies, tactical implementation
✓ Fundraising and sponsorships
Public Relations
Our Public Relations Services Specializing in “PR 2.0” and the Internet’s social media connections, MFA can increase the visibility and credibility of your company or organization in the longevity market.
✓ Consultation, strategic planning
✓ Connections with key members of traditional media (print, broadcast)
✓ Connections with influential market analysts
✓ Harness the power of new media (blogs, podcasts, e-newsletters, web promotions, mobile devices, twitter, facebook, and other digital channels)
✓ Event strategies
✓ Relationship development with affinity groups, government agencies, nonprofits, professional associations
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“As I think about what were the true gifts that the iGuard team received this past year, our teaming up with Mary Furlong and Associates to gain your insights, help and support stand at the top of the list!”
– Jon Landers, iGuard
“If you are involved in marketing products or services to baby boomers, you should absolutely be working with Mary Furlong. Mary has an amazing network, and is the best person I’ve ever met at connecting people who can help each other. I’ve attended her Boomer Marketing Summit for the past three years, and have left every conference with at least one new partner and at least one new customer.”
~ Andy Cohen, Angel Investor, Cohen Capital (formerly CEO of Caring.com)
“Mary is a powerhouse of the smart aging sector: she champions, guides, and facilitates connections for diverse innovative companies in the longevity marketplace and hosts numerous seminal industry events each year. With years of experience at SeniorNet, the National Council on Aging, AARP, and more, Mary is a well-known and deeply appreciated member of the smart aging world.”
– Jenny Poth, Ziegler Proprietary Investments
“You’ve done it again! Brought two parties together to become more than the sum of their parts.”
– Stuart Rosenthal, The Beacon Newspapers
“Mary is so good at organically introducing people and making connections.”
– Sarah Hippert, Techstars